BUSINESS OF PHOTOGRAPHY: MODERN MARKETING FOR PHOTOGRAPHERS

The Business of Photography | INDUSTRY WORKSHOPS LA
The Business of Photography | INDUSTRY WORKSHOPS LA

BUSINESS OF PHOTOGRAPHY: MODERN MARKETING FOR PHOTOGRAPHERS

250.00

Saturday, October 21, 2017

10:30am to 5:30pm

3535 Hayden Avenue, Suite 210, Culver City, 90232

Visit Parkopedia to find the best parking options nearby. 

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This workshop offers what “you don’t know that you don’t know” about the business of photography. You'll learn how to create yourself (the photographer) as a brand, and how to effectively market that brand to clients appropriate to your work and skill level.  Regardless of your area of interest, Leigh Andersen will teach you how to employ a combination of research, social media and marketing to reach your goals.

The class will detail the main pillars of the commercial photo industry – Editorial (portraiture and celebrity portraiture), Music (album packaging and publicity), Commercial Advertising, Entertainment Advertising and Fashion – and how to break in or move forward in each market.  We will discuss what works and what doesn’t work when reaching out to clients, with careful attention to how new media has influenced how photographers show their work. We will also talk about marketing and branding strategies, including defining your strengths and style, the importance of creating a website that is both respectful of your vision and client-friendly, how to approach clients for meetings, researching photographers and agencies that reflect your direction, how to craft a marketing plan, when and how to approach a rep, and how to stay ahead of technology and client expectations. The class closes with Leigh reviewing your portfolio and/or website and suggesting specific ideas to better package and market your work.

Whether you’re established but feel stuck at a certain level, or are just beginning to understand the business of photography, this class will help refine your marketing methods and move your career forward.